The Power of a Well-Designed Rewards Program

Published on 28 March 2023

As someone who’s involved in running an NGB, club or charity, you’re always on the lookout for new ways to make your members feel appreciated and valued. It’s not just about increasing retention, but about delivering on your promise to provide a top-notch experience and value to your members. Offering a rewards program or discounts scheme is a fantastic way to achieve this while also benefitting your organisation.

Let’s face it, while the benefits of being part of an organisation can be hard to measure, a discount program is a tangible way to show your members concrete proof of value. And who doesn’t love saving money? A well-executed discount program can make your organisation more relevant to your members on a daily basis—by helping them save money where it counts most. 

Plus, the results of a survey by Valassis indicate that a staggering 94% of participants actively look for coupons when shopping. This reinforces what we already know—that discounts have widespread appeal.

So, it’s only logical that you offer your members a rewards program that they’ll truly value. Not convinced? Here are 5 compelling reasons why a rewards program can be a game-changer for your organisation:


1. New stream of revenue

While I don’t like leading with the money aspect, let’s be honest, it’s important. When you offer a discount scheme like the JustGo’s Rewards program, you’re essentially providing great value at minimal cost. Members can purchase a discount card for as little as £3/year, which they can easily earn back in minutes with the massive amount of discounts offered to them. 

JustGo Rewards for example, has such a minimal cost per enrollment that you can comfortably set the cost to your members at an extremely affordable price and you’ll be bringing in additional revenue in no time. This is extra revenue at no further cost or labour to you—so it’s a win-win!


2. Open the door to greater engagement

It’s not just about the money. Discount programs are also a powerful tool to increase engagement. Members can use these discounts daily, from groceries to dining out, and these positive brand experiences help keep your organisation at the forefront of their minds. Even if they’re not actively participating in your sport or charity every day, they’re still benefitting from your rewards scheme, which can lead to a deeper relationship with your organisation.


3. Ensure there’s an option for everyone

This is our favourite part. Regardless of members’ age, economic status or preferences, your discount program should offer something of value to all kinds of members. For example, JustGo’s rewards scheme covers numerous categories including restaurants, technology, health & beauty, high street & retail, sports, grocery shopping & more. 

This ensures you can offer a great deal of value to all of your members, catering to their specific needs with minimal effort. Again, the discount variety ensures that all members can avail a wide variety of discounts from the program, making them appreciate your program even further!


4. Insights into member behaviour

A rewards program can help you identify valuable insight into your members, such as their spending habits, preferences, and demographics. This data can be used to improve your offerings, personalise your marketing messages, and create targeted promotions that resonate with your community. 

You will be able to identify whether the members who take advantage of the rewards scheme are generally more engaged with your organisation providing further incentive for you to look at ways of adding value to your membership.


5. Add value and reap the rewards

Offering a rewards program as part of your membership package can give you the edge when it comes to member retention. What better way to convince someone to continue as a member than to include a way for them to make back their membership fee in savings from just a few purchases?

This might also lead to  an increased number of member referrals. When members receive exclusive discounts and other perks, they are more likely to share their positive experience with friends and family. This can help you attract new members and expand your reach.

Ultimately, it can help improve member satisfaction. When members feel the value you provide, they are more likely to be satisfied with their membership experience. This can lead to positive word-of-mouth and increased member retention rates.


So, if you haven’t considered implementing a rewards program for your organisation, maybe it’s time to give it a second thought. JustGo Rewards offers more discounts than you could ever need, Your members can now enjoy amazing savings on everything from groceries to dining, fitness to beauty, and so much more. You can use it to display your branding alongside new and existing deals, and let your members benefit from their very own branded digital Rewards card. 

Enquire now at sales@justgo.com to supercharge your membership system and let’s get your member rewards underway today!