How do I increase member retention?

By: JustGo

March 26, 2021

Increasing member retention is crucial for any member-driven organisation. Whether you’re a sports club, a national association or a social group, you will find that retaining your members can be a big challenge.

While some natural turnover due to relocation of housing or to another club just can’t be avoided, there are a range of issues  you could address. In the JustGo Community we have regularly seen the following:

  • Not organising enough events (whether online or at a club)
  • Regularly engaging members
  • The time and effort it takes to send reminders to members
  • Chasing the members who don’t pay on time
  • Collecting the fees in cash and taking them to the bank
What types of activities will help?

In the last couple of years (especially through the pandemic) we have seen a vast number of our community increasing their engagement levels with members. There has been a significant increase in online webinars and fitness sessions, for good reason, and we have seen a dramatic increase in general communications.

More than ever before, it is crucial for clubs and membership organisations to know how to keep members safe. We’ve seen a lot of guidance coming through from national associations to help enhance the knowledge and understanding of their members. This type of valuable content will ensure that your members remain engaged.

Learn more from some top membership associations and governing bodies in the JustGo Community through the JustGo Insights series on our blog.

How can JustGo help?

JustGo has a sophisticated event management and ticketing feature that has been utilised really well in recent times by our community members who have been running more webinars and online sessions. Whilst JustGo provides you with a payment platform, it also allows zero value bookings to ensure the event software can also be used as a free booking system and data collection tool (handy for health screenings), which is really helpful for tracking attendance.

The direct email feature, coupled with Email Management mentioned below, provide an opportunity to easily reach one or all members in your community, so there really are no excuses for minimal communication.

Taking payments online is a great way to reduce effort and simplify your member’s experience but the member profile in JustGo also gives your members 24/7 access to their data to buy their memberships. JustGo also offers a variety of payment methods. Setting up a subscription on your membership will allow your members to select automatic renewals so when it’s time to renew, they don’t have to lift a finger, the system will take care of it for them.

JustGo’s Email Management is a fantastic feature for you to setup automated renewal reminders. Better still, you can personalise the content by membership type and you can select how many days before or after you would like the emails to send. Once set up, you can just sit back and let the software do the chasing so you don’t have to.

If you’d like to chat about your membership challenges or know more about JustGo, reach out to our experts at sales@justgo.com. We’d love to hear from you!

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About JustGo

JustGo addresses the needs of Governing Bodies, Sports Clubs, Charities, & Membership Organizations, with an easily managed membership system that provides flexibility across your membership, events, communications, compliance and lots more.

Our goal is to streamline administration and help our clients deliver the best member experiences. Our core foundation pillars include events, communication, connectivity, insights, safeguarding, & membership.

JustGo has an extensive global reach with customers all over the world, including over 120 Governing Bodies of Sport, almost 70,000 affiliated clubs, and over 4 million members

For any questions or enquiries about JustGo, please click below!

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