Supporting Gymnastics Communities with JustGo’s Managed Services
By: Kazi Ayesha Rahman
March 30, 2026
When British Gymnastics (the national governing body for gymnastics in the UK) joined JustGo’s global membership management community, excitement was high all around. But so was the pressure. Their annual membership renewal season was just around the corner, and with a brand-new platform to navigate, the stakes couldn’t have been higher.
To put the challenge into perspective: British Gymnastics oversees around 400,000 members and 1,300 clubs. Having only adopted JustGo’s system in July 2024, the renewal season arrived almost immediately, generating thousands of support cases per day.
Rather than face the challenge alone, British Gymnastics partnered with JustGo’s Managed Services to help ensure a smooth rollout. A dedicated team of seven JustGo specialists was deployed, working committedly in two shifts to provide full-day coverage and deliver hands-on support throughout the renewal period.
“Renewal season is always a challenge, but with JustGo on our side, it felt manageable. Their team became an extension of ours during the 6-month project, guiding members through the transition and supporting our staff every step of the way. JustGo’s expertise and attention to detail ensured we could deliver the high-quality member experience our community deserves.”
Support Simplified
Across the british Gymnastics community
Challenge
Solution
Challenge
Transitioning to a new membership platform is never simple – and for British Gymnastics, the timing made it even tougher. Their renewal season began shortly, meaning thousands of members were trying to simultaneously renew memberships on a system they had never used before.
Solution
JustGo’s Support team stepped in as in-house consultants, working side by side with the British Gymnastics’ Member Services team. Together, they developed clear processes, practical tools, and easy-to-follow resources to guide members through the transition and ensure renewals stayed on track.
Challenge
As this was the first pilot project for JustGo’s Managed Services, the team needed to adapt quickly. This meant learning British Gymnastics’ preferred systems and communication channels, and ensuring that members could be supported in the ways they were most comfortable.
Solution
Together, JustGo and British Gymnastics mapped out case types, integrated them with British Gymnastics’ CRM, and established reporting and performance-tracking processes.
The JustGo team handled written support cases, while BG’s staff managed calls and in-person queries – delivering consistent, reliable service across every channel.
Challenge
With thousands of members renewing at the same time, the unprecedented volume of support cases quickly outpaced the JustGo team. We hit a peak of over 49,000 support cases over the course of the project!
Solution
To meet the surge, JustGo expanded our support team with 5 additional specialists working across 2 shifts (even during the weekends!) to handle the increased level of support cases.
This ensured every enquiry was handled promptly and no member was left waiting!
Challenge
Managing a massive renewal period in-house can be costly and resource-intensive. British Gymnastics faced the risk of overloading staff and stretching budgets while trying to deliver the high-quality support their members expected.
Solution
JustGo’s Managed Services offered a cost-effective, easy-to-integrate solution. Our experts drew on decades of experience to streamline workflows and handle high volumes efficiently. Our transparency throughout the process ensured BG received maximum value, resulting in satisfied clubs and happier members!
With regular communication and two-way support between the British Gymnastics and JustGo team, we built a solid working relationship and executed the project seamlessly!
Transitioning to a new system is never easy, but with JustGo by your side, the early days are smoother for both administrators and members. Need an extra hand during busy seasons? With our Extended Support Managed Services, you can confidently outsource your administrative workload to our expert team.
JustGo’s Managed Services is now available to other National Governing Bodies seeking reliable, experienced support. Our specialists know the software inside and out and are ready to collaborate with you to deliver a seamless membership experience.
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Looking Ahead
As a sports membership platform working across 72+ sports and 120+ National Governing Bodies, the JustGo team is always prepared to tackle challenges, solve ongoing issues, and innovate features that ensure every member enjoys a seamless, stellar membership experience.