Paddle UK navigates new waters with rebrand
By: Kazi Ayesha Rahman
June 24, 2024
Paddle UK, formerly known as British Canoeing, has recently rebranded to welcome a broader and more inclusive range of members from various paddling and water sports disciplines.
With over 90,000 members and almost 400 clubs, they are an excellent example of an organisation effortlessly managing a massive member base with JustGo, ensuring consistent member engagement and retention.
We recently spoke to them about their membership approach and the pivotal role that JustGo plays in enhancing their member experience.
Paddle UK’s members include individuals of all athletic abilities and interests, ranging from leisurely recreational paddlers to elite Olympic athletes. As the membership base continues to grow, the challenge of effectively meeting their diverse needs intensifies.
To rise to this challenge, Paddle UK prioritises creating a strong member journey, supported by clear and effective communication.
JustGo has been partnered with Paddle UK for over 6 years now, and we’re proud to have witnessed the remarkable growth of their community firsthand. It has been a pleasure to observe how adeptly they cater to their members, coordinate events, manage communications, and organise their operations through the system.
More excitingly, Paddle UK underwent a major rebranding effort, opening the doors to the full breadth of paddling activities they cover, including stand up paddleboarding, canoeing and paddlesport. This will support the organisation’s development and growth, reflecting their commitment to inclusivity with the motto, “Every Paddler, Every Craft, For Every Type of Water”.
Watch Our Full Conversation With Paddle UK
In this video series, we speak to Sandy Drummond, Marketing Manager at Paddle UK, where she shares insights into how the 90,000-member organisation effectively manages its diverse member base and fosters community engagement.
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About JustGo
JustGo addresses the needs of Governing Bodies, Sports Clubs, Charities, & Membership Organizations, with an easily managed membership system that provides flexibility across your membership, events, communications, compliance and lots more.
Our goal is to streamline administration and help our clients deliver the best member experiences. Our core foundation pillars include events, communication, connectivity, insights, safeguarding, & membership.
JustGo has an extensive global reach with customers all over the world, including over a 100 Governing Bodies of Sport, over 50,000 affiliated clubs, and over 3 million members.
For any questions or enquiries about JustGo, please click below!