British Eventing Saddles Up for Member Rewards with JustGo

By: Kazi Ayesha Rahman

February 11, 2025

British Eventing Saddles Up for Member Rewards with JustGo

In a powerful move to elevate their existing membership benefits, British Eventing has partnered with JustGo to introduce an exclusive rewards program for its dedicated community. This gives members even more value beyond their passion for equestrian sport – unlocking a world of exclusive deals and discounts tailored to their active lifestyles.

As the reigning Olympic Team Gold medallists, the team made history at Paris 2024 by becoming the only nation to ever secure five Olympic Team Gold medals in eventing. This remarkable achievement cements their legacy as one of the most dominant forces in the sport. No team is more deserving of unbeatable rewards – and British Eventing is all set to deliver a Member Rewards Hub that matches that gold-standard excellence!

Kicking off the new year with this exciting offering, members of British Eventing can now enjoy unbeatable deals and discounts across various categories, including sports, health, nutrition, and retail. Think big savings on top-tier brands like Nike, Fitbit, Surfshark, Echelon, Hello Fresh, and so much more!

Redeeming these rewards couldn’t be easier. Members can simply log in to their membership portal, browse the available deals, and start saving instantly. With over 400 renowned brands to choose from, this partnership brings a whole new level of value to British Eventing membership – ensuring that every rider, fan, and supporter gets even more out of their passion for the sport.

We’re very excited to be able to enhance our membership offering by giving our members access to discounts on 100s of high street and equestrian brands. It means a lot to us that our members feel they are getting good value for their membership, and we hope that they make the most of the wide variety of discounts on offer.

Once members purchase a membership, they unlock rewards for free, instantly increasing the value of their membership. But what makes the Member Rewards Hub truly special?

  1. A fully branded and tailored experience – British Eventing has opted for JustGo’s premium rewards offering, seamlessly integrated into their platform and branded in their own colors. This gives them complete control over the deals, discounts, and offers available to their community, ensuring a rewards program that feels truly tailored to their sport and members.
  2. Sport-specific rewards, handpicked for members – With full customization at their fingertips, British Eventing has designed a rewards program that aligns perfectly with their sport. Working closely with us, they’ve curated a selection of brands and exclusive deals that cater directly to their members’ needs, from performance gear to lifestyle essentials.
  3. A new revenue stream – By owning their rewards portal, British Eventing can secure a profit share from every deal redeemed. That means every time a member takes advantage of a discount, British Eventing earns a percentage of the revenue, turning their rewards into revenue that goes back into the sport.
  4. Unlocking member insights – The platform offers powerful tools to track which rewards members love, helping British Eventing create giveaways and competitions to incentivize members, drive participation and strengthen their community.
  5. Tiered rewards for added value – British Eventing can lock premium rewards behind higher-tier memberships, motivating members to upgrade for even greater benefits. This helps boost revenue, enhancing member retention by offering tangible value at every level.
  6. Flexibility to partner with member-favorite brands – Beyond the existing deals, British Eventing can collaborate directly with brands that resonate with their members, adding them to the platform. This ensures their community gets exactly what they want straight within the sport that they love!

At JustGo, we are committed to delivering the highest value to our members, and this partnership is definitely a milestone moment for us. British Eventing is the first customer to enjoy our JustGo Rewards as a standalone product, and we look forward to expanding this offering across the global sporting community. Our goal is to drive a new wave of member engagement and activity through valuable, meaningful rewards that enhance everyday life.

By combining rewards customization, revenue generation, and strategic member engagement, British Eventing’s rewards program is a game-changer for their community and the future of their membership experience.

Want to elevate your membership experience with rewards? Get in touch at sales@justgo.com

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About JustGo

JustGo addresses the needs of Governing Bodies, Sports Clubs, Charities, & Membership Organizations, with an easily managed membership system that provides flexibility across your membership, events, communications, compliance and lots more.

Our goal is to streamline administration and help our clients deliver the best member experiences. Our core foundation pillars include events, communication, connectivity, insights, safeguarding, & membership.

JustGo has an extensive global reach with customers all over the world, including over 120 Governing Bodies of Sport, almost 70,000 affiliated clubs, and over 4 million members

For any questions or enquiries about JustGo, please click below!

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