Game On: Connecting Badminton England’s Affiliated Clubs With JustGo for Clubs

By: Kazi Ayesha Rahman

August 12, 2026

Connecting Badminton England Clubs With JustGo for Clubs

We’re delighted to announce that Badminton England has selected JustGo for Clubs as its Official Club Solution, giving affiliated clubs access to the same trusted technology that has supported the National Governing Body over the past 10 years.

A valued member of the JustGo Community, Badminton England uses JustGo to power its membership management and support the growth of badminton across England. This next chapter extends those benefits to over 1,400 affiliated clubs, creating a more connected digital ecosystem that brings members, clubs, and the National Governing Body together through one platform.

At Badminton England, engaging with our badminton community is key to all that we do and everything we set out to achieve. We strive to help our sport thrive at all levels, inspiring more people across the country to simply pick up a racket and play. Membership platforms such as JustGo are vital in helping us consistently manage, communicate, and engage with our members and affiliated clubs, helping us to connect with our badminton community to further grow and develop our sport.

As badminton continues to grow across England, clubs are welcoming more players, running more sessions, and managing increasingly complex administration. This partnership gives clubs powerful solutions that simplify administration and create great experiences on the court.

We’re delighted to extend our partnership with Badminton England by welcoming its club community onto JustGo for Clubs. By bringing clubs onto the same connected platform as Badminton England, we’re creating a simpler, more joined-up experience for everyone involved. Clubs benefit from less administration, members enjoy a smoother journey, and together we’re building stronger foundations for the future of badminton.

How will Badminton England clubs benefit?

Running a club means wearing many hats. From managing memberships and sessions to collecting payments and communicating with members, administration can quickly become overwhelming.

Built alongside sports clubs and trusted by more than 60,000 clubs worldwide, JustGo for Clubs gives badminton clubs everything they need in one connected platform, reducing manual work while creating a better experience for players, volunteers, coaches, and administrators alike.

With JustGo for Clubs, Badminton England clubs can:

  • Manage every aspect of the club, including memberships, classes, events, payments, communications and reporting.
  • Run classes and sessions with online booking, trial sessions, waiting lists and attendance tracking.
  • Capture the information that matters, from emergency contacts to coach qualifications.
  • Organise tournaments, competitions, and events with online registration and payments.
  • Keep members engaged with branded club emails, event reminders and promotional updates using ready-made templates.
  • Take payments with confidence, collecting membership fees, event registrations and class payments with easy refunds.
  • Earn additional revenue by selling club merchandise with stock management and discounts.
  • Access real-time reporting and insights to better understand revenue trends, participation and club performance.

One connected membership journey

One of the biggest advantages of JustGo for Clubs is that clubs and Badminton England operate on the same connected platform.

Rather than managing separate systems, duplicate records, or manual processes, clubs can connect their club memberships with Badminton England memberships in one seamless journey. This gives members a simpler registration process, while clubs spend less time chasing information, updating records, or reconciling data.

This creates a single source of truth for the sport, making it easier for clubs and Badminton England to work together, improve data accuracy, strengthen member engagement, and better understand participation across the badminton community.

 

Getting started with JustGo for Clubs

Moving to a new system is a big step, which is why Badminton England clubs won’t be doing it alone.

Our dedicated Club Engagement team will work closely with clubs throughout onboarding, providing demonstrations, training and ongoing support to help them get the most from the platform from day one.

Here’s the best part: JustGo for Clubs is available for free to all Badminton England clubs!

We’ll be hosting a series of webinars this September to give clubs a closer look at JustGo for Clubs, explore its key benefits, and see the platform in action. More information is coming soon!

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About JustGo

JustGo addresses the needs of Governing Bodies, Sports Clubs, Charities, & Membership Organizations, with an easily managed membership system that provides flexibility across your membership, events, communications, compliance and lots more.

Our goal is to streamline administration and help our clients deliver the best member experiences. Our core foundation pillars include events, communication, connectivity, insights, safeguarding, & membership.

JustGo has an extensive global reach with customers all over the world, including over 120 Governing Bodies of Sport, almost 70,000 affiliated clubs, and over 4 million members

For any questions or enquiries about JustGo, please click below!

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