live webinar
The Future of Member Engagement
How Rewards Programs Power Growth for NGBs
Member expectations are changing, and so is the way National Governing Bodies need to engage, retain, and grow their communities.
Join JustGo and EZ Loyalty (formerly Endurance Zone) for a joint webinar exploring how modern rewards and loyalty programs are reshaping member engagement across sport.
Tune in to the insights on 26 February 2026 at 1 PM UK. We’ll discuss:
- How rewards programs drive retention, participation, and long-term loyalty
- Practical ways NGBs can motivate behaviour that grows their sport
- Real-world examples of engaging members beyond competition day
Whether you’re looking to increase renewals, boost participation, or strengthen your relationship with members at every stage of their journey, this session will offer insight into how rewards can become a powerful tool for sustainable growth.
Discover how JustGo Rewards can help you future-proof member engagement!
Watch live
Meet our presenter
Caroline Richings
As Customer Success Director at EZ Loyalty, Caroline leads the strategic delivery and long-term success of global partners across sport, fitness and leisure markets. With over 30 years’ experience in the health, fitness, and leisure sector, Caroline is a highly motivated, relationship-driven leader with deep expertise in sales, marketing, and client management.
Working closely with EZ Loyalty partners, Caroline helps design, launch, and optimise modular loyalty programmes that drive measurable outcomes, from increased renewals and premium upgrades to sustained engagement and new revenue streams.
Passionate about growing the sport, fitness, and leisure industry, Caroline is focused on creating accessible pathways that encourage more people to be active, more often – while ensuring every client unlocks the full value of the EZ Modular Ecosystem.
Meet our speaker
Fatimah Behagg
Fatimah is a senior marketing leader with 18+ years of global experience driving brand growth, demand generation, and go-to-market strategy across technology and SaaS.
As Head of Marketing at JustGo, a leading global sports membership system, she owns the global marketing strategy, leading customer acquisition and retention, brand and PR, marketing communications and sponsorships, and digital performance, while partnering closely with product and commercial teams to drive platform adoption, revenue growth, and long-term customer value.
We'll Handle the Admin, JustGo Have Fun!
Whether you’re a sports club, professional club, or social group, we provide membership management, event ticketing, and communication software that can remove the burden of chasing and collecting payments whilst providing you with the insight you need to run your club effectively.
Here's What The JustGo Community Is Saying
We have so much more time to spend with our members, learners, course providers, and clubs now, because we're not spending the majority of our time doing administration. JustGo has been really flexible and supportive in developing parts of the system that meet our sporting needs. Over the last 6 years, it's been lovely to see how we have evolved as a governing body and how JustGo has evolved alongside us as a system partner!
Darryll Shaw
Interim Head of Membership and Partnerships, Paddle UK
JustGo has enabled British Wrestling to implement updated governance procedures through the credential processes as well as reduce the time spent on checking qualifications and membership for competition entry. A digital membership system has been significant in the growth of British Wrestling over the past 5 years.
Craig Anthony
Chief Executive, British Wrestling
It is not an exaggeration to say that the JustGo system has revolutionized our operations and that way we interact with our beneficiaries. We now have a modern, interactive and responsive system where previously we were working with pieces of paper and antiquated processes. We have also ended up with a system that the whole team understand and can use because of the approach of JustGo and the way we developed the system together.
Adi Fawcett
Chief Operating Officer, Cerebral Palsy Sport (Charity)
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