Is Your Sport Set Up for Growth?
Is Your Sport Set Up for Growth?
JustGo is kicking off 2026 with a major win: Badminton England has extended its partnership with JustGo for three more years, continuing to use JustGo as its membership management solution.
This renewal marks an important milestone in a relationship that now spans more than a decade. As the National Governing Body for badminton in England, Badminton England plays a vital role in strengthening the sport, supporting the growth of talent, and inspiring the next generation of players and fans.
Proudly branded as ‘A Sport For Everyone’, Badminton England represents a globally loved sport that is accessible to all ages and abilities. This commitment to inclusivity is reflected in the scale of Badminton England’s community, with more than 35,000 members currently managed through JustGo.
In addition, 115 affiliated clubs use JustGo for Clubs, benefiting from our all-in-one solution that streamlines memberships, payments, credentials, competitions, communications, and comprehensive member reporting.
At Badminton England, engaging with our badminton community is key to all that we do and everything we set out to achieve. We strive to help our sport thrive at all levels, inspiring more people across the country to simply pick up a racket and play. Membership platforms such as JustGo are vital in helping us consistently manage, communicate, and engage with our members and affiliated clubs, helping us to connect with our badminton community to further grow and develop our sport.
As part of the renewed partnership, Badminton England will further simplify and enhance the membership experience by adopting JustGo’s upgraded platform features, already trusted by more than 120 National Governing Bodies worldwide. This ensures members and clubs benefit from best-in-class technology designed to help them perform, develop, and thrive.
Alongside this, members will also benefit from JustGo Rewards, unlocking access to more than 400 discounts and deals across sport, nutrition, healthcare, lifestyle, and leading retailers.
I am thrilled to continue our working relationship with Badminton England. As one of our longest-running partners, we are incredibly proud to support such a large and passionate badminton community, and to continue providing the technology and expertise that help strengthen the sport at every level.
Badminton England will further standardize its digital ecosystem by adopting JustGo’s upgraded platform features, already trusted by more than 120 National Governing Bodies worldwide. This ensures members and clubs benefit from best-in-class technology designed to help them perform, develop, and thrive within the sport.
JustGo continues to invest heavily in product innovation, with regular feature releases to support the evolving needs of sports communities. As part of this renewal, Badminton England will take advantage of upcoming enhancements, including class management, the new member grid, single member view, club finder and coach finder.
In addition, they will integrate third-party solutions (such as sport ranking software) directly into JustGo, bringing critical systems together into one seamless, connected platform.
Through this renewed partnership, JustGo and Badminton England remain aligned in their commitment to delivering a smoother, more connected experience for athletes, administrators, volunteers, and clubs. With powerful solutions, expanded benefits and a shared long-term vision, the partnership will continue to strengthen badminton across England for years to come.
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JustGo addresses the needs of Governing Bodies, Sports Clubs, Charities, & Membership Organizations, with an easily managed membership system that provides flexibility across your membership, events, communications, compliance and lots more.
Our goal is to streamline administration and help our clients deliver the best member experiences. Our core foundation pillars include events, communication, connectivity, insights, safeguarding, & membership.
JustGo has an extensive global reach with customers all over the world, including over 120 Governing Bodies of Sport, almost 70,000 affiliated clubs, and over 4 million members.
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