Is Your Sport Set Up for Growth?

Digital membership cards are being introduced for residents eligible for Wandsworth Council’s groundbreaking concessions scheme, thanks to a new partnership with JustGo, streamlining access to discounts for local services.
Access for All, Britain’s best concession scheme, is an ambitious initiative from Wandsworth Council to make key services and local activities more affordable for all, and it just got even bigger.
The scheme offers eligible residents 50% to 100% discounts on key services from gym sessions to swimming lessons, wedding ceremonies to event tickets.
It launched last year with a range of offers focused on sports and leisure activities, such as free sessions in Tooting Bec Lido, and free holiday swimming lessons.
The scheme’s success speaks for itself, with 80,000 bookings made in Wandsworth leisure centres already. Now, it is expanding to include even more Council services.
Some of the new additions include free birth certificates for new births registered at Wandsworth Town Hall, 50% off an annual membership for a bikehangar, and £3 tickets to exciting events as part of Wandsworth’s year as London Borough of Culture, including Battersea Park in Concert and the famous Battersea Park Fireworks.
“Our Access for All scheme, which has already proven hugely popular with residents, aims to ensure every resident benefits from the opportunities that make Wandsworth such a great place to live.
That’s why it was a priority for us to make the scheme available to almost all chargeable Council services and work with our partners to introduce discounted tickets so everyone can afford a great day out in our fantastic borough.
We are proud to offer both the lowest Council Tax in the country and Britain’s best concession scheme, creating a fairer borough where everyone can thrive, regardless of their circumstances.”
Simon Hogg, Leader of Wandsworth Council
Managing an extensive list of eligible residents and offers presented logistical challenges – and that’s where JustGo comes in. By integrating with JustGo, Wandsworth Council will seamlessly sync resident details via API to efficiently issue membership cards to residents.
Wandsworth Council is committed to inclusivity. Where residents don’t have access to a suitable phone with digital wallet capability, they will be provided with a physical membership card.
“Community is about inclusivity, connection, and creating opportunities for everyone to thrive. We’re proud to support such an impactful initiative that makes essential services more accessible and inclusive, and we look forward to witnessing the positive impact it will have on residents across the borough.”
Phil Robinson, Commercial Director of JustGo
With JustGo’s streamlined solution, members will enjoy instant access to their digital membership cards and passes, securely stored in their Apple and Google Wallets. These cards provide quick data validation with a simple QR code scan, ensuring effortless verification at leisure centres, sports facilities, and other participating venues.
Each digital card serves as both proof of identity and membership, displaying the member’s name, profile photo, and any additional details required. This smart, digital-first approach simplifies administration while empowering residents to make the most of the opportunities available to them.
Through this digital transformation, Wandsworth is setting a new standard for equitable access and community impact. If you would like to explore how JustGo can support your organization, get in touch with us today at sales@justgo.com!
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JustGo addresses the needs of Governing Bodies, Sports Clubs, Charities, & Membership Organizations, with an easily managed membership system that provides flexibility across your membership, events, communications, compliance and lots more.
Our goal is to streamline administration and help our clients deliver the best member experiences. Our core foundation pillars include events, communication, connectivity, insights, safeguarding, & membership.
JustGo has an extensive global reach with customers all over the world, including over 120 Governing Bodies of Sport, almost 70,000 affiliated clubs, and over 4 million members.
For any questions or enquiries about JustGo, please click below!