Sports: The Solution to Global Physical Activity Decline?​

A recent study by the World Health Organization has raised concerns globally, showcasing a rising trend in diseases and illnesses due to the lack of physical activity among adults.

The study, published in The Lancet Global Health journal, highlighted that almost a third of the world’s adults are at risk for contracting noncommunicable diseases (such as heart disease, cancer, respiratory diseases, diabetes, etc.) due to lack of movement.

It is also worth noting that chronic noncommunicable diseases (NCDs) are the leading cause of death and disability in the world (Source: Pan American Health Organization).

While many of these diseases may have genetic and uncontrollable origins, increasing physical activity is a crucial preventive measure. In light of these findings, it is imperative that government organizations and policymakers step up and prioritize more opportunities for people of all ages, abilities, and income levels to participate in physical movement.

So, how can we effectively boost physical activity levels? The answer lies in sports. Sports provides a structured and enjoyable way for people to be more active, making it a powerful tool in the fight against the global physical activity decline.

The Active Lives Adult Survey report by Sport England highlights that the number of active people in England has grown by 2 million over the past seven years, largely due to campaigns and activities organized by the sports and physical activity sector in the UK.

We’re proud to partner with over a hundred National Sports Governing Bodies (NGBs) worldwide, all of which are actively working to increase participation in and promotion of their respective sports. We understand the unique sporting challenges and administrative requirements they face, and we directly support those administering and leading sports through advanced technology solutions.